The end of "anti-aging"

Is anyone else done with the term “anti-aging”? It’s cringey. It’s inaccurate. It’s misleading.

And, is it really what people want? I don’t think so.

If there’s an end to aging, that means an end - period. This isn’t the goal. We need to rethink the approach to aging-related marketing to reflect graceful aging. Certainly, this would be preferred to “anti” aging, no?

We should aim for graceful aging.

Graceful aging encompasses health, beauty, style, behavior….and everything else that comes along with life. Aging is not bad. We don’t want to stop aging. We want to age in a healthy, classy and appropriate way.

Is there anything more authentic?